At Sprig, we’re all on board with content. In fact, we’d be willing to argue that content is the best use of a Marketing or Communication professional's time, especially if they’re on a small team. (And many nonprofits and mission-driven businesses are pretty lean.) The reason for this advice is that one piece of content can quickly and profoundly multiply itself if used thoroughly and thoughtfully.

Don’t believe us? Let’s talk about the magic.

I turned an often-asked question back to my competitor, Chat GPT, prompting it with “How can Chat CPT help communications professionals scale their business?” Here’s what it said…