If making fundraising appeals makes you uncomfortable, it’s time reframe your perspective. Asking for donations is more than make a sales pitch and it’s certainly not just “asking for money.” Fundraising connects your community to opportunities to do good.

Ever wondered why some nonprofits seem to crush their fundraising goals and others don’t? Why do some speakers get applause and tears when they make their giving appeal, while others get polite claps? Aristotle’s three modes of persuasion might be the culprit. Learn to use them to create high-powered fundraising appeals.

Sprig founder Alexis Bennett shares how she transitioned from a community-focused perfectionist to a trusted marketing and communications partner to nonprofits, and some lessons she learned along the way.

Sprig founder Alexis Bennett shares why she left her corporate for self-employment and how she's creating positive change in her community by supporting small nonprofits with their marketing and communications.

Storytelling is more than just a way to share information—it's an art and a science that has the power to inspire, engage, and motivate people to take action. For nonprofit leaders, effective storytelling is a crucial skill that can turn an ordinary fundraising campaign into a compelling call to action.

Writing and managing blog posts isn’t for everyone, but by understanding a few nonprofit blog basics and best practices, even the busiest nonprofit employees can feel confident in their abilities. Follow along for my tips for drafting, formatting, reviewing, and publishing nonprofit blogs. 

Content is your story. A content marketing strategy is how you share that story with the world. Learn more about content marketing for nonprofits, and get answers to your burning questions.

As a nonprofit leader, you have more in common with your board of directors than you think. You all share a passion for your community and a desire to make a difference in the lives of the people, animals, or environments you serve.

But just like all new volunteers need to know how to communicate and carry out your services, so does your board. After all, board members aren’t shareholders, but they’re not — or shouldn’t be — silent, just-attend-the-meetings partners either.

Small, intimate events can be overlooked as part of a nonprofit organization’s fundraising strategy. Outreach event can be a great venue to share your mission’s story, connect with your community and target audience, build relationships, and raise funds.

The reality is, that donor restrictions will be something nonprofits will always navigate. But that doesn’t mean we won’t continue to advocate for using a simple message structure that provides clarity and converts donors. Just be mindful to use language around your story to safeguard your nonprofit and to promote goodwill and integrity. 

Have you ever wondered how small teams produce a mountain of high-quality content to generate awareness for their organization or brand?

The secret to great content isn't always more resources (money and people) -- it's better planning.