Mission-driven organizations rely on storytelling to share the impact of the product or service they provide. It’s the proof-in-the-pudding if you will, that demonstrates that the work is important and that it’s meaningful in people’s lives.

Impact stories connect with people on a heart level so that they are more receptive to an ask, either as a sale or solicitation. Without stories, it can be difficult to get your ideal donor or client to commit.

Watch a powerful video demonstrating the power and structure of the story arc for mission storytelling

Annual reports, impact reports, community benefit reports…

Do they belong to development? Or marketing and communications? More often than not, we’ve seen them fall into the lap of the fundraiser because they deal with money and what’s done with that money, right?

While it's true that most reports that nonprofit and not-for-profit organizations produce are numbers-driven, the best ones have a great deal of writing.

Use your organization’s annual report, or whatever name you call it like the powerful storytelling tool that it is.

At Sprig, we’re all on board with content. In fact, we’d be willing to argue that content is the best use of a Marketing or Communication professional's time, especially if they’re on a small team. (And many nonprofits and mission-driven businesses are pretty lean.) The reason for this advice is that one piece of content can quickly and profoundly multiply itself if used thoroughly and thoughtfully.

Don’t believe us? Let’s talk about the magic.

I turned an often-asked question back to my competitor, Chat GPT, prompting it with “How can Chat CPT help communications professionals scale their business?” Here’s what it said…